| Automotive Repair
The automobile service industry is on the rise yes again. One recent statistic showed that the industry is increasing at the same rate or faster than the economy. Many dynamic factors have contributed to this rise including the direct relationship between the automotive aftermarket and the service industry. This aftermarket industry was valued at close to $150 Billion in 2006. In addition, while the number of auto mechanic shops has declined in recent years, the frequency of repairs has increased over the same time. A major contributor to this statistic is the increase in life span of cars which jumped from six and a half years in 1990 to nine years in 2005. This factor, coupled with the increase in electronic systems ensuring malfunctions are addressed early. While the industry has had a notorious problem being unable to connect to the consumer, this has not been the case for ACA Automotive. Recent surveys have shown that repair shops overcharged customers 20% on average. An additional factor in the industry's disconnect with the consumer is the fragmented structure in which it operates. The industry is centered with four styles of repair facilities: The primary and largest numbers of these are the independent repair shops such as ACA Automotive. The rest are comprised of gas service stations, Dealer-owned facilities, and Chain Stores. In addition, with over 80,000 repair shops nationwide, consumers have a wide variety of options to choose from. A simple search of internet search engines show that over 700,000 people nationwide search for auto repair every month and have limited results. Running a search for a quality auto repair shop inLong Beach will show several quality shops. Few automotive repair shops have the internet presence of ACA Automotive. If they have an internet presence at all, they lack the established credentials that search engines such as Yahoo!, MSN, and Google require to register them on consumers' search results pages. Therefore, the industry that is growing successfully isn't even connecting with the fastest growing sector of their market: Internet Consumers. Well, there is a solution. Automotive mechanics partnering with eVisiblity have successfully tapped into the fast growing sector of Internet Consumers. With eVisiblitie's Search Engine Optimization geotargeted techniques consumers searching the internet can find sites such as ACA Automotive through keyword searches targeted to their city or zip code. Working hand-in-hand with the eVisibility on their Search Engine Optimization campaign ACA Automotive has seen significant success in their online marketing campaign. A simple search of Google for "Long Beach Auto Repair" will show ACA Automotive in the 4th position. "We have already seen growth with ACA Automotive's SEO campaign," said eVisibility, in conjunction with ACA Automotive, has already completed a number of things to continue ACA Automotive's search engine optimization campaign. The future should see some highlighting of their website to point out how user friendly the site is. With discount coupons such as their Transmission Service coupon starting at $69.95, customers in theLong Beach area are sure to find service with ACA Automotive to be friendly and cost effective.
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